I.        DUTIES AND RESPONSIBILITIES

• Develop and lead the execution of a comprehensive social media strategy that aligns with corporate marketing goals and objectives.
• Oversee the creation, curation, and management of high-quality content across various social media platforms (e.g., Facebook, Twitter, LinkedIn, Instagram).
• Monitor social media channels for trends, engagement, and customer feedback; ensure timely responses to inquiries and comments.
• Analyze performance metrics, generate detailed reports, and present insights to senior management to inform strategic decision-making and optimize campaigns.
• Collaborate closely with marketing, communications, and other cross-functional teams to ensure consistent messaging and branding across all platforms.
• Stay ahead of industry trends, best practices, and emerging technologies in social media and digital marketing, and provide guidance to the team.
• Lead the planning and execution of social media advertising campaigns to maximize reach and engagement.
• Provide mentorship and support to the social media team, fostering professional development and enhancing team performance.
• Recommend and implement innovative strategies to improve social media presence and expand audience engagement.
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II.      QUALIFICATIONS

A.    Minimum Education

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.

B.    Minimum Experience/Training

• At least 5 years of experience in social media management, digital marketing, or communications, with a minimum of 2 years in a leadership role.

C.    Competency

• Strong understanding of social media platforms, analytics, and best practices, with proven experience in developing successful campaigns.